As consumers, we are bombarded by targeted marketing campaigns every day. However, it is crucial to make the distinction between a marketing campaign and true marketing because whilst promotional material such as promo codes, email marketing campaigns or social media posts can help move products from one place to another; they can’t do much for customer loyalty or brand image- but true marketing does.
Activities. When you discuss the brand with someone who is unfamiliar with it, you speak about those actions. Ones that make you look at it in a new light – because it isn’t just something insignificant anymore. Not every person knows what Spotify is or has an enormous budget to afford billboards; but there are plenty of lessons we can take from the company’s most successful marketing strategies (which will be discussed below).
- Defining and implementing marketing campaigns.
- Marketing campaigns of different types and their requirements.
- Here are five of our favorite marketing campaigns.
In addition to examples, you’ll find tips for simulating, replicating, and iterating.
What is a marketing campaign?
Marketing campaigns are broadly defined; they may imply different meanings depending on context. However, when used in this sense, it is the act of executing a project to drive specific actions through one or more channels. For instance, an individual could run a promotional campaign using only social media or direct mail – any number of other methods also exist.
Marketers use marketing campaigns to achieve specific goals, such as increasing website traffic, increasing sales, or promoting free services. Tests, analyses, and optimization often take place within specific time frames.
A successful marketing campaign has many elements:
- Who: What are your target audiences? Getting new customers? Are there any dormant clients? Are you offering a specific service to users?
- Which assets will you need for your event? What: What are you promoting?
- Location: What is the location of your event? Do you prefer social media, email, websites, or offline marketing?
- When does the event start, how long does it last, and when does it end?
- Why: What motivates you to carry out this activity? Which goals does it intend to achieve in the short- and long-term?
- What is the strategy for integrating each piece of content to maximize the success of the campaign?
Types of Marketing Campaigns
Marketing campaigns can be used in a variety of ways to accomplish your marketing goals. Listed below are some examples of marketing campaigns.
1. Launch an event
For those of us who love starting up businesses and taking risks, we’re probably no stranger to the excitement that comes along with releasing a product – whether it’s a new one, an old one or simply just a feature.
Launching a campaign is vital if you want people to actually see what you have in store! Whether this is going to be on social media, traditional advertising channels or both – make sure you’re giving them all your best shot. For instance, think about using these suggested tactics when launching something big
- Write a press release (here’s how to do it!)
- An article or sponsorship in the news
- Stakeholder-written blogs
- Social media content such as LinkedIn or Medium
- Social media advertising
- Support from influencers or networks
As a result of the success of the iPod launch event, Apple continues to use the same imagery and copy on their wearable products today. See 12 Ways to Promote Your New Product or Service Effectively for details on this type of activity.
Want to lower the prices on your product for a limited time? Upgrading one of your most popular items? Sounds like a great opportunity to implement a marketing campaign! If you want people talking about this special promotion, it’s important to keep in touch with current customers by updating them on discounts and new ways they can use your services.
And don’t forget that those who are already familiar with what you offer might be just as likely – if not more so – than someone who hasn’t heard of you before when it comes to spreading word of mouth!
You need to:
- Promotional emails (examples here).
- (Depending on how long the event lasts).
- Support for networks
- Assets that can be shared on social media
3. Event Marketing Activities
The conference has been successfully rebuilt and is coming back around soon. As an experienced professional in event planning, I am confident that these connections will guarantee success for my next few events. Attending webinars after webinar on how to do everything can really provide one with a wealth of knowledge to make the most out of one’s work here at this company. The wise decision would be to include something like these materials when organizing future events
- Sending drip emails
- Outreach on a one-to-one basis
- Registration form on a landing page
- Social Assets Shareable
Trying to figure out what to do with your event marketing? The following 11 marketing campaign ideas will help you build your brand.
4. Many other marketing activities
Here are some ideas for you, from many different sources, that will come in handy as you develop your marketing strategy. When it comes to defining what makes up a good marketing campaign, there are no hard and fast rules – but these can be used as guidelines depending on the direction you want to take. For instance: Re-engagement with existing customers: Bring them back if they’ve stopped buying anything from you in recent times.
Product- or service-specific marketing campaigns: When it comes to business, sometimes all it takes is a little boost in promotion. It’s the perfect opportunity to advertise from the get-go, isn’t it? Look no further and refer to this article that’ll share some of the best strategies out there!
If you’re looking for originality, creativity, or just need some inspiration – here are just a few ideas from our experts so you can start planning your own campaign now. Observations and learnings from the best marketing campaigns.
1. Two Kinds of People (Apple)
Long before Macintosh computers became a household item, Apple introduced the Lisa – the world’s first personal computer with a built-in mouse. They had an aggressive marketing campaign in which they used famous movie star Kevin Costner for their TV commercials. This was several years before marketers started using so called influencers to promote products or services online.
No, Lisa never took off.
This particular advertisement showcased its true essence through clever play-on-words. This is why we make the most advanced personal computers in the world. It proclaimed boldly. Apple product buyers and non-Apple product buyers will soon be separated.
Takeaway: Stick to Your Brand Voice
As you can see, Apple’s current campaign might just read Think Different; but they’ve had that message since the 80s. Here is an insight into their company history, showing how they have always stayed true to themselves and what they believe in. A consistent branding strategy never hurts either – and it seems like Apple has been doing quite well for themselves these last few years!
2. Operation Santa Claus (USPS)
USPS fascinates me so much. I mean, they could put a piece of paper with my address on it in an envelope and drop it off at a mailbox 3 states away – only to find that it magically ended up in my hands!
I am sorry for going off topic, but through this marketing campaign created by the USPS–Operation Santa–children are encouraged to write letters to The North Pole and post them online. When there are enough responses in a letter from people who have read it, they send the person who wrote the letter a package at no cost. It’s a kind gesture on behalf of others; all in order to provide children with happiness.
Takeaway: Involve a third donor in your campaign
Marketing campaigns are a win-win for both sides of the equation; the customer receives a valuable product while you receive their business. With charitable marketing campaigns however, there is another winner to consider: children in underserved communities. Bringing awareness to these underprivileged individuals may encourage USPS and its customers alike to take advantage of this opportunity for increased sales, which benefits them both. There are many who believe that products with an added social responsibility benefit are worthwhile purchases because we all want to do good for others and society at large.
3. What Agnes saw (Tokyo Olympics)
This inspiring commercial shows the oldest Olympian (Agnes Keleti) and some of her most memorable Olympic moments. What Agnes saw means she witnessed this spectacle and felt indescribable joy, standing alongside so many fellow competitors.
If this doesn’t move you to tears or make you want to reach out and help someone right away, then there’s a chance that you might be lacking compassion. Honestly, I don’t know if I’m going to watch the Olympics this year; it might just end up being too much for me since I can’t afford cable on my own. But after reading Agnes’ story about overcoming obstacles, giving me courage not to give up even when everything seems hopeless – It was enough for me to steal my parents’ login information so they wouldn’t miss out!
Takeaway: A look back activity will help you see what you’ve done before this moment, which can be helpful when coming up with new goals. The Olympics are unlike any other event- they change every year based on many factors such as location, culture, geopolitics and athletes.
This Olympic Marketing Campaign teaches us how to cope with successes and failures. It is okay if you made a mistake so long as you correct it – people will appreciate your honesty (and it may even help make things right). Think about tomorrow instead of yesterday. By remembering why we do what we do, we are able to move forward without fear of failure or rejection.
4. Prime Day (Amazon)
In 2015, Amazon had its first Prime Day event to attract more Amazon Prime subscribers. It was such a success that they continue the tradition every year, but this time for six days instead of one.
The Takeaway: Give Loyalty Something Extra
If you’re running a subscription-based business, learn from Amazon’s tactics and offer your own subscribers some sort of incentive to stay loyal to your service. Maybe even offer them an item that their friends or family would envy – it’ll make them sign up for your service in no time!
Free things are great, so I’m going to tell you about one of my recent experiences at a local fitness center. Members of this gym go on Membership Day where they can try out all the different workout equipment, play some games and get their picture taken. There was also an event just recently where they brewed up a special type of beer just for them!
5. Where is my dock?
Why are there no influencer campaigns being carried out at this moment? It can’t just be all about diet teas, supplements or gummies. What about when Chrissy Teigen blew up Quay sunglasses on social media in 2019?
Once Quinn’s baby mom endorsed them through a series of ads and social media plug-ins, everyone has started buying huge pairs of sunglasses. What a great decision! Unfortunately my little one is too small for anything from the brand, but I’ve also been pulled into this movement. Check out my oversized shades on Poshmark – take them away from me!
Takeaway: Seek True Recognition
If you want to communicate with an audience, you must first determine who you are trying to reach. Knowing this allows for an effective marketing campaign to reach your target customer base. It also helps establish the best way to reach them through social media platforms or advertising sources such as Google Ads, Facebook Ads, television ads, etc.
Influencer marketing is not always so easy. But some influencers might just find you before you even know they exist. You’re looking for someone who shares your passion for what you create, because it’s hard to fake genuine enthusiasm – or love of your brand.
What’s the best marketing campaign you’ve ever seen?
This is just a few of my favorite marketing campaigns, but there’s no way I could name them all. It feels like you guys never stop coming up with great ideas! So please send us your own and we’ll see if they’re worthy enough to put on this list.
During the verification process, Facebook will ask you for legal documents to verify the legitimacy of your business. By complying with Facebook’s advertising guidelines, we minimize the risk of future ad bans. Follow these instructions from Facebook to make sure you’re updated on anything new and follow their verification process; but if it’s beyond this post, here are Facebook’s current instructions
- Go to Security Center
- Select Verify.
- Verify your domain
Ensuring your domain is verified ensures that you can effectively track what ads are being served to which audiences. Adding a Facebook logo to your site’s header is as simple as uploading a small file from Facebook.
To verify your domain on Facebook:
- Brand Safety > Domains can be found in Business Manager.
- Follow the instructions after clicking Add.
- Create a management system for aggregate events
Setting up Aggregated Event Measurement (AEM) for your ads are integral if you want them to function properly. When someone clicks on a Facebook event then it indicates that they are taking an action. This means you’ve succeeded in establishing an omnichannel marketing strategy with these steps
- page preview
- View content
- Add to cart
- Initiate checkout
Some examples of how Facebook Advertisers can measure performance include: View Content -> Add to Cart -> Initiate Checkout -> Purchase. Previously, advertisers were limited to an unlimited number of goals they could track in their account but this has been changed to 8. Most advertisers only need 1-5 goals per campaign and these restrictions should not cause much hardship for them. If you do use many different goals though, there are ways around the restriction such as merging your goals together or using the same goal across multiple campaigns – which we will delve into later on in this guide.
To set up aggregate event management:
- You can find the event manager there
- To view aggregate event measurements, click the Aggregated Event Measurements tab
- Select your domain from the Manage Events menu
- Select Manage Events from the menu
- Throughout the entire campaign, add events to track.
You will want to prioritize each event. Make sure buying (for example) is at the top of your list so you can succeed in this campaign