Top 6 Strategies to Try If Your Facebook Ads Are Not Performing After iOS 14

Having set up your account properly, let’s discuss some Facebook ads lead generation tactics that are working for us in spite of the challenges the iOS update presents.

1. Rebuild activities from scratch​​

You’ve probably seen some impressive results from your ads if you’ve been running them for a while. You’re well-versed in audience targeting and know what works when it comes to Facebook marketing.

But when it comes to the world of advertising, there’s been a recent phenomenon where even what was once seen as successful Facebook campaigns are now failing in comparison to past successes.

The thing about all these big ad platform changes is that you either grow with them or become irrelevant and die out. We’ve found that taking a step back and starting over has helped us find success again – just don’t forget to account for everything! As with all major ad platform changes, it either adapts or dies. We’ve found that rebuilding a campaign from scratch works well.

In one of our client’s campaigns, a rebuilding of a previously successful template eventually resulted in a 59% lower cost per lead.

2. Try Interest Stacking

When targeting Facebook ads before iOS14, we could use personal interests to determine what would most interest our audience; this method was perfect for those who had a clear idea of who they were targeting. But since the introduction of the new system, it just doesn’t work.

It’s no longer necessary to do research on a particular subject before creating an ad group. Instead, one can create multiple interest groups at once. For instance, one could simultaneously advertise for both marketing professionals as well as social media managers by targeting people who are interested in both Buffer and Hootsuite + Sprout Social + StreamYard or something similar.

If you notice that your ads aren’t performing well (perhaps there’s something wrong with the implementation), don’t worry! Our free Facebook Ads Performance Grader will point out any problems so that they can be fixed ASAP.

3. Continue to expand goals

Expanding the audience’s interests gives Facebook’s algorithms more room to work. Consequently, in addition to stacking interest – lock Targeting Expansion to On. If you need more targeting tips, here are 8 ways to win the battle between Facebook ad targeting and iOS 14.

One of the detriments to iOS 14 is that it has made it more difficult for us to generate effective custom audiences, so we’ve had to rely on lookalikes more often than before. Lookalikes work surprisingly well, but recently we discovered campaigns which use interest overlays and detail targeting options are starting to outperform them in some instances.

4. Retarget Video Views

Are you interested in knowing a scary statistic? Approximately 96% of iOS 14+ users defy location tracking. You can understand why Facebook follows us in many ways: most of us are unaware of how much they track us online. In that sense, it makes sense from a libertarian point of view.

However, our Facebook strategies had changed and weren’t producing the results they once did. However, we have found success recently in utilizing advertising campaigns that redirect people to stay on our platform even if they opt-out of being tracked. This means people will keep using Facebook even after opting out so long as they do not actively try to leave the app.

And because many people still use videos which are traditionally unclickable ads, we can utilize this change in strategy while simultaneously promoting an increase in engagement for advertisers who want to market themselves through video ads exclusively on Facebook

Advertisers will need to quickly adapt to changes in the digital world; otherwise their business is at risk. Nevertheless, there are different tactics you can use in order to maximize the effectiveness of your advertising money. For example, this small whiskey company discovered they could reduce their cost per purchase by 76% when they started using video views rather than email blasts or website visitors – saving them lots of time and money in the process!

5. Use Facebook Lead Ads

Another way to generate new leads on Facebook is by utilizing Lead Ads. They were once considered an unwelcome guest – the beast that nobody wanted because it gave out cheaply-made or low quality results.

However, we’re aiming for them to bring down costs so companies can spend less money per lead and get a bigger return in revenue. We recently launched an agency Lead Ad campaign with great success; it resulted in over 300 high quality prospects at only $8 dollars each!

With a lower-cost option, you’ll produce fewer high-quality leads. However, with some simple lead qualification strategies to prequalify these clicks and the ability to track them easily, it’s worth taking advantage of this opportunity.

When people click on your ad while using an iPhone or iPad device, they’re prompted to opt out from having their information tracked. Yet all of those who clicked on the first few times remain within Facebook’s ecosystem – making it easier for marketers to build rapport with potential customers at an affordable price point.

External links are often lost forever, but we still know where our leads came from. Recently, we ran a lead ad campaign and targeted people who clicked on our ads for under 8 dollars per click – which generated some positive results! Brett McHale also found that lead ads and messenger ads increased his conversion rates after installing the latest software update of iOS 14 (now known as iOS 13).

6. Set up external tracking and reporting

One of the unfortunate problems with iOS14 is that it has made it harder for Facebook to advertise on their app. This issue needs to be dealt with quickly because there are three steps we need to take care of first. Nowadays, using the pixel from Facebook which was formerly all you needed when tracking and reporting ads isn’t enough; moreover, due to transparency (users can opt-out) and Google getting rid of third party cookies, the pixel will soon become obsolete.

Because Facebook Conversions API connects directly to your server, you don’t need to track cookies to avoid missing conversions. The easiest way to use conversion tracking is through partner integration. After confirming who will host your site, Facebook provides specific instructions for that company’s setup process.


In order to gain a deeper understanding of the results, you should use UTMs, Google Analytics, and Facebook’s tracking. In addition, Facebook reports are delayed by up to three days, so conversions won’t appear until the following day.

Keeping this in mind when reporting is of utmost importance. It is always a good idea to provide at least a 3-6 day buffer to ensure that you are always able to access the most up-to-date information. And while it may seem like there are many other solutions out there that would do just as good of a job – one thing remains clear, there isn’t any perfect approach to tracking an ad’s success rate. This means that after trying different methods over and over again, one will always emerge as your favorite due to its efficiency.

Though it may seem difficult now, one day we’ll look back at the 2021 opt-out Great Escape and laugh. Cultural moments like these are met with both panic and opposition – but for those willing to learn from them, opportunities abound. So what if people don’t want us? We can adjust accordingly and carry on without them; this is how we remain successful.

The main takeaway from all of this is:

  • Utilising the platform’s tools and staying on the platform to keep users engaged
  • Enhance your activity reporting by implementing external tracking
  • Develop a lookalike audience (and grow your audience) by stacking interests
  • With a new campaign, prepare for a new world
  • You should optimize the settings of your ad accounts

If you follow these tips, there is a good chance that your campaign will increase in efficiency, but just like any other aspect of Facebook marketing – it’s all about experimentation. If you test these strategies and find out what works best for your business – then voila!

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