Top 50 Marketing Tips for Every Channel

Let’s review some of the top marketing tips we learned over the past few years before moving onto what will most likely be one of the best years yet: Automate everything! This way, you’ll have more time to put focus on your own personal career.

DEI needed: Diversity, Equity, and Inclusion should not just be topics on your blog but should be incorporated into all of your marketing materials and business practices. Rebuild your email marketing process: If you have any open behavior-based rules or processes, you need to adjust them (more on that later).

Employ new techniques to track conversions: Use the Conversions API from Facebook, the Enhanced Conversions of Google, and other tools designed to keep performance tracking without third-party cookies. Conversational writing: The rigid formality is old news. Consumers want to deal with people, not entities.

Invest in design tools: Raise the bar for “premium” visual content with tools like Canva.  

Don’t give up on Facebook Ads: Regardless of the difficulties posed by iOS 14, Facebook is still a lucrative opportunity for businesses – and we have some tips to make sure you’re getting the most out of it. Have a Review Strategy: Whether you’re looking to boost local visibility or increase online sales, good reviews are critical to ranking higher in searches and attracting more customers – here’s how to do both.

TikTok represents a new era for social media, where it is primarily interested in content that will amuse viewers and garner shares. This means video and humour, but don’t feel like you have to abandon educational material just because of this algorithm change; even though it might be harder to find your audience if third-party cookie control is eliminated.

Our Best Search Engine Marketing Tips

We’ve rounded up the most important PPC stories from this year’s Google Ads updates. Here are some less known but still valuable insights you may have overlooked.

Your campaign settings will probably be changed by Google this year. Earlier this year, Google announced that data-driven attribution would now be the default setting for all new conversions, and they may also migrate existing conversions to DDA (data driven advertising). You’ll receive a lot of notifications from them but take a look at our Campaign Settings guide to decide if you want to keep your current settings or switch over to DDA.

To ensure accurate conversion measurements and make sure there are adequate business goals to measure against, set up a new benchmark using RSAs across all ad groups for your search campaign. This will provide you with key information about how well this marketing strategy performs in comparison to other strategies such as ETAs. To help avoid inaccuracies associated with converting CTRs into conversions, use assets that don’t change over time when measuring conversion rates such as pins or RSAs. Get more tips on promoting RSAs here.

You can use the Google Tag Assistant to find out which tags (if any) are on your landing page if your conversion data isn’t showing. It will also bring up potential issues that may be messing with accuracy.

It even organizes for you by providing its own Label Codes, making it easy to cross-checks your data. For more Conversion Tracking Tips, visit this page. Google Ads now allows you to transfer offline conversions! All it takes is a few clicks of the mouse with the use of their new Self-Service Offline Conversion Import tool – also known as OCI Help.

Using this tool, marketers will be able to use first-party data from offline sources and combine it with information from third-party sources. You can then gather intelligence on these leads using the same process for identifying high-quality targets online.

Choosing the cheapest keywords will not reduce your CPC. Even if your best converting keywords happen to be your most expensive ones, pausing other ads on cheaper yet less converting keywords can save you a lot of money.

A good mix of low-cost and high-returning keywords ensures you get the lowest CPC while still retaining enough conversions for a successful campaign. Learn more here.

Google Shopping can be used to target intent. Priority auction campaigns allow you to increase your ROAS by using negative keyword lists and priority features to have Google bid higher or lower for specific queries. What is the performance of your AdWords campaign? It takes less than 60 seconds with Google Ads Performance Grader!

Our Valuable PPC Reporting Tips

When you are doing PPC reporting, do you want to be Frodo or Buddy? With YouTube Studio providing more data than Google Ads – if you’re running videos or have an organic video strategy, YouTube Studio allows for insight into all aspects of your video, including but not limited to where viewers turn away from the screen (i.e., what point they stop watching), device-specific metrics, external links/sources (i.e., who is talking about it), and related videos (i.e., what other similar content exists). Learn how with this easy guide on how to use YouTube Studio here.

Use benchmarks. Your ads may be performing better this year than they did last year, but are they performing well? To compete, you need a clear understanding of how you’re doing against others in the industry. Our benchmark data will provide insights into how your bids stack up against competitors’ bids and what the average cost-per-click (CPC), click-through rate (CTR), conversion rate (CVR) and cost-per-lead (CPL) are for each industry – so you can always know where you stand.

Search term reports aren’t all that great anymore, but they’re the best way for us to find out how people are searching. So, take advantage of the historical and impression data and make sure you see everything there is before Google starts applying stricter privacy measures next month. If you don’t know what I’m talking about – well, stay tuned! Here’s a quick preview: Reporting can seem like work sometimes because it isn’t always straight forward when looking at numbers alone. But remember this one basic rule – tell the story behind them numbers so people understand why those numbers matter.

And be careful! The way you visualize your data can affect whether something is considered a success, so experiment with different chart types (don’t choose deceptive charts just to look good). There’s more in our PPC reporting survival guide.

Want to understand (or show your customers) how your Google Display Ads impact your search ad performance? Create a display traffic source audience (either by making sure your display campaign name always includes “display” or manually tagging your display URL with a specific source and medium). Add this audience to Google Ads and Google Analytics. Voila! Full instructions are here.

Our Favorite Facebook Marketing Tips

One thing’s for sure – Facebook and privacy have been around for a while…which is why four of the five tips below are for post-iOS 14 survival.  Facebook lookalike audiences are underperforming these days. Instead, try combining interest overlays with detailed targeting extensions; or create custom audiences based on in-platform engagement. Get more post-iOS 15 Facebook ad tips here.

Facebook ads detailed targeting extension

For individual demographic data. As long as users share that information on their profiles, the demographic targeting of Facebook ads will not be affected by the privacy measures.

But be sure to target demographics that are more likely to share on Facebook (for example, newly married or just bought a home, rather than education level). Get more privacy-preserving location tips here.

When advertising on Facebook, try to maintain an audience size of 2-40 million people in order for the platform to provide you with effective analytics and optimization. Keep in mind that if your target audiences are small, then your cost per mille will be larger. Make sure to check ‘open’ placement settings when starting a new advertisement campaign; this way, you’ll have options later when customizing it.

Your audience targeting won’t vary whether you’re using Facebook Audience Network or Instagram – and no matter what, we can assure a quality placement at an affordable price. Not only this, but we provide the tools to ensure your ad looks perfect every time it shows up somewhere new. For more information click here.

To start tracking your campaigns, we recommend installing the Facebook Conversion API. I know it sounds technical, but now that the pixels are decreasing in popularity for conversion tracking, you might be hurting your effectiveness without realizing it due to incomplete data reporting. Our team has created a clear explanation of how to install and use the app which will make you feel like an internet genius!

New enhancements to Click-to-Messenger ads will enable you to produce some highly interactive experiences for your target audience. You can also make advanced versions of Lead Ads that are just as effective as Chatbots on marketing websites and take advantage of Facebook’s superior measurement tools.

Do you want to ensure you’re spending your budget wisely? Use our free Facebook Ads Performance Scorer to save time and money.

Our Best Cross-Channel Marketing Tips

Is it just me or does anyone else think of ’90s board games whenever they see cross-channel… maybe I’m not alone after all. Here are some cross-channel marketing tips for this year: If there is an offer doing well on Google but not on Facebook, then the success most likely lies in the design itself rather than how many ads were running. Channels might be more suitable for certain parts of your funnel; for example if you’re trying to sell clothing online, Pinterest would work better than Reddit or Twitter because people scrolling through their feed tend to focus on what catches their eye first.

Align your actions with what your audiences want to do on each social media platform – not just what you want them to do. Learn from this informative article for more tips!

You can also target a competitor’s audience without doing any search activity. For example, instead of targeting your competitors keywords with a Search Ad, you could create a Custom Audience using your competitors URLs or Keywords, or even run YouTube Ads on the videos they publish.

Getting caught up in keyword battles: Keywords behave differently on Google than they do on Bing. Use the Microsoft Advertising Intelligence Excel Add-in to discover (and categorize) thousands of keywords. Plug the low-volume keywords you find into Google–you’ll be surprised by what happens.

Are you tired of rescheduling ads manually? Microsoft provides automatic adjustments to when and where your ads will show based on the viewer’s time zone. Read about it here.

Over-the-top (OTT) ads do not use third-party cookies and are the most socially diverse ad type. Nor are they just for big brands. Learn about them here.

Our most constructive copywriting skills

On average, people will only read 28% of web pages. And 94% of us skip those pesky search ads – which means if you want to be successful, you need to write copy that reads well and gets remembered by readers! Here are five quick tips that’ll make sure your business thrives:

Adjectives are usually a bad thing when it comes to copywriting. Adjectives describing your product or service make you seem less credible than statements beginning with verbs. It’s best to use short sentences that start with action words instead of descriptive adjectives because they’re more believable- Advanced Segmentation Features rather than Growing Segmentation Lists with Premium Subscribers.

People tend to remember the first and last items in a series. This means strategically setting up bulleted lists, making sure you have strong introductions and conclusions in emails and blog posts; it all counts towards influencing buyers decision-making power. From our post on how to use psychology to influence buyer decisions.

Omit Submit from your CTA button! There are many more specific options to inspire more clicks and conversions! Get a free guide, take your first class today, complete your registration, book a free demo, get a copy or sign up for email updates – there are so many ways you can go. We’ve got 36 of the best calls to action here to inspire you.

There are many factors that can contribute to whether or not we believe something someone says. One of these factors is how easy the information seems to understand, so avoid having too much text on one page and using difficult fonts, complicated language or uncommon words for no reason other than to confuse readers.

Humans are driven by emotions rather than reason, which is why we created these 120 words for emotional marketing and 273 words for emotional copywriting.

If you want to know how to make your content more readable, a plugin won’t help you. It won’t tell you if there are too many paragraphs, too much formatting, too many links, or if it seems excessively patronizing. To improve readability, check out this article.

Our Smartest SEO Tips

No plugin will tell you how to make your writing more readable. There are no signs of whether it’s over-paragraphing, over-formatting, or seeming condescending. You can find out all the ways to improve readability right here.

Schema markup is not as out there as you might think. In fact, it can increase your click-through rates and lead to increased targeting and branding opportunities. Schema also allows for CTAs on SERP pages so that users are directed straight to the purchase page when they search for something within your site!

Two of the most important things that you need to know when running a small business are the local markup model and the review model markup. Follow this guide on implementing schema markup to learn more.

The best thing you can do is to help yourself improve your page speed, not only by compressing but also by resizing your images.

Even if they render correctly on your site, it may be that your site has to shrink them to fit – which can affect page load speed. Find out the maximum width of images on your site and make sure that your images do not exceed this width.

With Tiny PNG, you can compress an image without losing quality while reducing its file size.

There are many SEO platforms out there that offer some benefits over others such as Ahrefs and Semrush. However, no platform can see all of your site’s keyword ranking at once because Google updates them every day. With Google Search Console (GSC), you can track what keywords people search for when finding posts on your website. Use this to make sure you’re tracking the right keywords in order to rank higher in SERPS without having to wait thirty days after publishing an article before seeing a change in results!

Evergreen content decreases search engine optimization value. Refresh your posts from time to time by updating images, adding new information or links, fixing broken links, and adjusting meta titles (learn how to do all of this here). You can then change the release date and Google will confirm your new content.

Core Network Vitality Skills! New ranking factor metrics may require a lot of developers, but it’s up to you to determine if your pages are free from unused Javascript. Right-click Inspect, click Source, select the three dots at the bottom and add Coverage.

Click the load button and you will find that there is very little JavaScript present on this webpage.

  • There are many ways to improve your Core Web Vitals here.
  • Our most advanced social media marketing tips
  • No lie, most of it comes from our roundup of 60 social media optimization tips.

Instagram SEO is one thing. You can now search for general keywords, not just hashtags or account names. This means that if you want to rank higher in your feed, it’s wise to optimize your resume, post descriptions, and add alt text to your images. Learn how to do this here.

The best time to post on Instagram might be at dawn. Later, the latest research goes against the traditional approach of posting on Instagram when engagement is highest. Instead, it may be released when the competition is lowest. Learn about the two schools of thought here.

Facebook is a local SEO tool. As one of the top three local business directories, make sure your Facebook business page is fully populated, your location is added to Facebook Places, and you create and curate content specific to your geographic community. Most Popular Social Media Platform – Facebook as a local business directory.

Your employees are 10 times more powerful on LinkedIn than on your company page. Share your blog posts and announcements with your team and let them easily share on social media. More ways to grow your online presence here.

Avoid adding links to all social media posts. Time-pressed marketers mostly use organic social to post links, but if you can help it, try to mix it up.

Your followers will really appreciate bite-sized pieces of content that still provide some valuable information – without having to leave the platform and do 10 minutes of research on social media competition. Learn how to keep up with this industry’s constant changes by clicking here.

Create channel trailers to generate more subscribers on YouTube. Make sure to tell your audience who you are, what they can expect from your videos, what they’ll get out of them and highlight some key points while using these examples and ideas as guides.

Our Most Admired Email Marketing Tips

Did you know that email marketing celebrated its 43rd birthday this year? This channel has only gotten stronger in popularity, here are some of our best tips to make the most out of what it has to offer.

When sending emails, it is best to use simple writing styles instead of HTML formatting. This way the person reading your email will not be distracted by colors or various fonts rather than what you are trying to say.

First of all, spam filters want email providers to use a plain text version for certain emails instead of rich media formats. Secondly, some devices need a plain text version because they are unable to read rich media formats – such as HTML-disabled devices, smartwatches, accessibility devices, and voice assistants.

Lastly, some people prefer them because they are simpler, load faster, and show the user all the links in the email. Plus, they feel more secure because it doesn’t feel like there are any secret downloads running in the background. More email marketing tips here.

Adding small things to email makes a big difference. Our B2B Email Copywriting Article explained how adding testimonials at the bottom of your products, alternating CTA buttons colors, and signing off with a friendly tone make all the difference in your email marketing.

Stop A/B testing your subject lines! Well, that’s assuming you measure their success based on open rates. With the Mail Privacy Protection available on Apple iOS 15 and macOS Monterey, metrics related to email opens are now unreliable due to the new system settings of each device.

It’s best to A/B test your blog posts for overall engagement. Also, be sure to reconstruct any process or project you’re working on based on open-content data. Keep the privacy of your email list safe here.

Sending trigger emails isn’t the same as sending nurturing emails. Trigger email messages are sent out when an event occurs, such as a user completing a purchase, submitting a review, abandoning their cart, or even on their birthday/customer anniversary date.

On the other hand, regular emails or nurturing emails can also be sent on a fixed schedule after the initial email and may have different paths based on user behavior with each email. Either way, you need an email automation platform to implement these activities.

A creative newsletter name can amp up your success. Boosting email signups and making it easy for people to read are just two of the many benefits of giving your emails an attention-grabbing title. Make yours stand out with these 75+ Creative Newsletter Names that will make you say wow.

Our slickest customer marketing tips

Good customer engagement includes being proactive, reactive, and interactive; it also needs to be attractive.

Poor Customer Engagement: not active. hyperactive. psychoactive. radioactivity.

Now your tips:

Don’t just ask customers for reviews, but email them to ask if you can get a quote for your website from them. This will give both parties the peace of mind that their thoughts are safe and the content is likely going to be used publicly – so everyone looks good in the end.

If you need to alter your pricing, then we ask that you include the exact amount of the price change, why the new prices are higher, when they go into effect and if there is anything else we need to do.

Don’t explain anything in more detail than necessary. A customer will only want to know the basics of the product, not all of its additional features. And when you start explaining too much, it can come off as if you’re apologizing for the product – which is never a good look for an advertisement.

Responding to negative reviews. When faced with a disgruntled customer it may seem impossible to regain their trust, but this isn’t always the case.

 

A timely and appropriate response to negative comments will stop them from doing more harm than good.

Better customer engagement doesn’t require an excessive amount of conversation. Rather, less frequent but meaningful interactions build up more trust than overdoing it. Check out these seven ways to engage customers without getting annoying here.

A clear set of core values ​​aids in better customer service. Happy, productive employees equals happier customers and higher income.

When you are trying to connect meaningfully with someone, it is important to gather both hard and soft data about them.

For example, not just their target audience, competitors, software or budget – but also understand their definition of success, why they do what they do and the people you’ll be working with.

Get ready for more marketing tips in the coming year

It’s a wrap! We’ll have more inventory for you next year. For now, make sure to keep an eye out for all the landing page tips, copywriting psychology tips, Google and Facebook secrets, and course creative inspiration we have going on right now. Your brain will be feeling enlightened in no time at all.

To recap, of all the tips in this post, here are the best marketing tips for 2022:

  • Automate as much as possible
  • We need diversity
  • Build a new email marketing process
  • Invest in new tracking technology
  • Writing that is conversational
  • Design Tool for Investments
  • Make sure you don’t give up on Facebook ads
  • Plan an audit strategy
  • Enhance your entertaining skills
  • first-party data

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